Sarah and I left the station around noon and arrived at the base of the mountain by early afternoon. Almost immediately, we were greeted by the event coordinators and summoned for a pre-event meeting with Eric Fisher of WBZ to review the game plan.
Eric and Sarah spend the majority of the afternoon mingling with attendees and emceeing the fundraiser after-party, while I was tasked with using Sarah's work iPhone to grab as many pictures, videos, interviews, and web teases as possible. Between conversations with hikers and observatory donors, I found myself scaling the Sno-Cat to get crowd shots (like the one below) and weaving between vendors to get video clips of Sarah at the mic. Talk about a lively afternoon!
Sarah and Eric then took the stage during the dinner reception to help with awards and sponsor prizes, so that meant more pictures and videos for social media. I also pre-wrote several posts with important event info for Sarah to share on her accounts, such as fundraising numbers and interesting snippets (including a marriage proposal on the summit!). That way, she could focus on the event while still providing relevant and timely info on Facebook, Twitter, Instagram, etc.
All in all, it was a great experience that presented a lot of networking opportunities and firsthand lessons in the field. In addition to meeting and getting to know Eric, I was able to connect with numerous Mount Washington Observatory employees, photographers from other media outlets, and on-air meteorologists from The Weather Channel and CNN.
And, of course, it was a social media hotspot! I'm proud of the fact that many of my ideas produced engaging content that got a lot of online attention (event-related posts generated a big spike in likes, favorites, and retweets).
You can check out more of my work from Seek the Peak on Sarah's Facebook and Twitter pages.
Enjoy!
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