What's the best way to cap off a great Fourth of July weekend? Writing a much-needed internship update, of course! Since last posting on here, I've been busy sending Sarah content for her accounts and doing some serious online research.
I finished compiling the summer events calendar about a week ago and Sarah and I have since used it to build forecasts and drum up viewer interest on social media.
In terms of work in the field, I've had my phone at the ready every time I've attended a big event, checked out a local attraction, or simply spent an evening at the beach. I usually take a few pictures or shoot some video and send it to Sarah, who then puts it up on Facebook and/or Twitter in an effort to better connect with the community.
I'm constantly looking for interesting and engaging material to pass along. And because I like to spend a lot of time soaking up the ocean sun, kayaking on the river, hiking in the mountains, etc., my blurbs often have direct ties to Sarah's weather reports. Along the way, I've learned to keep the content as current as possible and always include information about location, what's going on, and anything unique that will give the post additional appeal.
You can check out one of my (Sarah's) Twitter pictures here. Many more of these to come throughout the summer!
In addition to my social media contributions, I've spent a lot of time analyzing the newscasts and social media accounts of other TV stations across the country. By doing this, Sarah and I hope to pick out trends dictated by market size, intended audience, web presence, and a number of other factors, as well as potential ideas to use on her WMTW accounts.
I regularly analyze the weather graphics and general broadcast format and try to determine how those pieces relate to social media engagement. I also evaluate the on-air journalists and meteorologists to determine what works, what doesn't work, and what could be adapted to best fit our strategies for social media, web, and on-air content.
Last week, I checked out several stations from the Seattle broadcast market and found that they have a heavy emphasis on news first and weather later, which is generally the opposite of the markets around here. I have yet to determine what city or stations I'll be researching this week, although I plan to use a market size comparable to that of Portland's #80 ranking for results that are more easily transferrable.
I'll leave it there for now. After a weekend of family, food, and fireworks, I'm ready for a good night's sleep before another full week. Until next time!
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